Marketing Specialist

VendorizeME is seeking a Performance Marketing Specialist to drive growth through paid advertising, SEO, content marketing, and partnerships. You will own the marketing function from Day 1 with direct access to leadership, managing campaigns targeting US event hosts while supporting B2B efforts in Nigeria.

Responsibilities

Performance Marketing:

• Plan and execute paid social campaigns on Meta (Facebook/Instagram) and TikTok targeting US event hosts in Houston, Atlanta, and New York
• Manage Google Ads campaigns for high-intent event-related search queries
• Run A/B tests on ad creative, copy, targeting, and landing pages; report weekly
• Manage monthly paid marketing budget of $6,250–$21,250
• Track and report weekly on CPL (target: ≤$25), booking conversion rate, and take rate attribution

SEO & Content:

• Build and maintain city-specific event vendor landing pages for organic search
• Produce blog content, vendor guides, and event planning resources aligned with SEO strategy
• Own email marketing calendar: vendor activation sequences, host nurture campaigns, review prompts

Vendor Acquisition & Platform Ads:

• Run vendor acquisition campaigns to grow supply base in launch cities
• Manage Platform Ads programme with sponsored placement tiers ($99–$299/month)
• Execute wedding planner and event blogger partnership programme (target: 10 active partners by August 31)

B2B Content Support (RE/TES):

• Produce monthly device pricing and availability newsletter
• Develop B2B sales collateral: product sheets, SLA documents, corporate pitch materials
• Support LinkedIn outreach and company page management

Analytics & Reporting:

• Set up and maintain marketing dashboards tracking VDM acquisition KPIs
• Provide weekly campaign performance reports
• Contribute to monthly business reviews with metrics and experiment outcomes

Requirements

• 3–5 years in digital or performance marketing (agency or in-house)
• Demonstrated US market paid campaign experience on Meta Ads Manager and Google Ads (case studies/portfolios required at interview)
• Proficiency in: Meta Business Suite, Google Ads, Google Analytics (GA4), and at least one email platform (Mailchimp, Klaviyo, or equivalent)
• Strong written English at US-native standard
• Strong analytical ability with campaign data and budget reallocation decisions
• Nigeria-based with reliable high-speed internet and home/co-working setup for video calls
• Bachelor's degree

Strongly Preferred:

• Two-sided marketplace, SaaS, or gig economy platform experience
• Product analytics tools (Amplitude, Mixpanel)
• SEO tools (SEMrush, Ahrefs, Google Search Console)
• Retargeting and pixel setup experience (Meta Pixel, Google Tag Manager)
• Understanding of US event and wedding industry

Salary

NGN 250,000 – 400,000 per month (competitive and commensurate with experience; specific package details discussed at offer stage)

How to Apply

Submit your CV, a brief cover letter (maximum one page), and at least one campaign case study or portfolio example demonstrating US market digital marketing performance. Applications without a portfolio or case study example will not be reviewed. Shortlisted candidates will complete a brief practical assessment before the first interview. Log in and apply on the platform.