Head of Marketing

Standard Bearers School (SBS) is seeking a strategic and results-driven Head of Marketing to lead comprehensive marketing, admissions, and brand initiatives that drive student enrollment and retention.

This is a leadership role requiring a proven marketing professional with the ability to convert prospects into enrollments and deliver measurable business growth within the education sector.

Responsibilities

• Develop and implement comprehensive marketing and student recruitment strategy aligned with school objectives
• Increase pupil enrollment through innovative campaigns, community engagement, partnerships, and lead generation
• Develop retention strategies to maintain existing pupils and improve parent satisfaction and loyalty
• Build and strengthen brand identity across digital, print, outdoor, and community platforms
• Generate qualified admissions leads and improve conversion rates from inquiry to enrollment
• Develop and manage digital marketing campaigns (social media, Google, email, SEO, online advertising)
• Plan and coordinate Open Days, school tours, exhibitions, community outreach, education fairs, and promotional events
• Establish strategic partnerships with organisations, estates, churches, corporate bodies, and community groups
• Conduct market research and competitor analysis to identify growth opportunities
• Collaborate with Admissions, Academic, HR, and Operations teams for seamless admissions experience
• Prepare annual marketing plans, budgets, and monthly performance reports
• Monitor KPIs including enrollment targets, conversion rates, retention, ROI, and customer satisfaction
• Manage website, social media, promotional materials, and external communications for brand consistency
• Identify and implement innovative marketing technologies, CRM systems, and automation solutions
• Represent school at networking events, conferences, exhibitions, and stakeholder engagements

Requirements

Education:

• Bachelor's Degree in Marketing, Business Administration, Mass Communication, Public Relations, Digital Marketing, or related field (Master's degree is an advantage)

Experience:

• Minimum 7 years' progressive experience in marketing, business development, admissions, or brand management
• At least 3 years in a leadership position
• Previous experience in the education sector is an advantage
• Demonstrable success in driving customer acquisition, business growth, or student enrollment

Skills & Competencies:

• Strategic thinking and commercial awareness
• Exceptional business development and sales skills
• Strong knowledge of digital marketing, CRM systems, SEO, social media management, email marketing, and content marketing
• Excellent leadership, communication, negotiation, and stakeholder management
• Strong analytical, strategic planning, and project management abilities
• Proficiency in Microsoft Office applications and modern digital marketing tools
• Strong negotiation and relationship-building abilities
• Results-oriented and target-driven mindset
• Excellent presentation and public speaking skills
• Creativity and innovation
• High level of integrity and professionalism
• Strong organisational and time management skills
• Ability to work independently and lead cross-functional teams
• Passion for education and child development

Salary & Benefits

• Competitive salary and performance-based incentives
• Opportunities for professional growth and leadership development
• Collaborative and innovative work environment
• Opportunity to make significant impact on a leading private school's growth

How to Apply

Interested candidates should send their Curriculum Vitae (CV) and a cover letter outlining their suitability for the role to:

hr@standardbearersschool.ng

Use the job title as the subject of the email.

Note: Only shortlisted candidates will be contacted.