General Manager (B2B)

Provides overall P&L leadership for B2B operations. Own revenue growth, profitable distribution expansion, customer/partner satisfaction, and operational excellence across sales, modern trade, trade marketing, planning/imports, warehousing/distribution execution, and category governance.

Responsibilities

• Own the BU strategy and annual operating plan, translating group priorities into clear initiatives with measurable KPIs
• Deliver revenue, margin, trade spend ROI and operating cost targets; lead monthly performance reviews and corrective actions
• Lead the national sales agenda across regions: coverage, productivity, compliance to pricing and trade terms, and pipeline discipline
• Oversee modern trade growth and execution, ensuring agreements translate into store-level availability and merchandising outcomes
• Oversee warehousing and distribution execution to achieve OTIF, dispatch accuracy, POD discipline, and cost-to-serve targets
• Ensure planning/imports deliver stable availability with disciplined stock cover and minimal expiries/ageing
• Chair BU S&OP inputs and align with Group Supply Chain & Inventory Planning
• Enforce credit/collections discipline in partnership with Finance
• Build and lead a high-performance leadership team with clear goals, coaching cadence and succession coverage
• Drive a strong compliance and safety culture across regions, depots and partner operations

Requirements

• Bachelor's degree in business, finance, supply chain, economics or related discipline (MBA or equivalent is an advantage)
• Minimum of 13–18+ years relevant FMCG/distribution leadership experience, including multi-region sales and operations management
• Demonstrated P&L ownership and experience running cross-functional leadership teams
• Strong commercial acumen across route-to-market, trade terms, and channel management (General Trade and Modern Trade)
• Operational management capability (warehousing/distribution KPIs, OTIF, cost-to-serve, 3PL governance)
• Working knowledge of planning and inventory health levers (stock cover, ageing, allocation, demand inputs)
• Comfort with data-driven management, performance reviews, and basic ERP/SFA reporting
• High accountability and integrity; strong control mindset
• Decisive leadership with the ability to resolve cross-functional trade-offs quickly
• Execution intensity with disciplined follow-through
• Strong stakeholder management and communication

Working Conditions

• Full-time, primarily on-site with frequent travel across regions and depots
• Peak workload during seasonal demand spikes and major trade programmes
• High confidentiality requirements due to pricing, customer terms and financial exposure

Benefits

• Competitive compensation aligned to level and experience
• Health cover, leave, tools of work, and travel support

How to Apply

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