Demand Generation Specialist

C4Media Inc. is seeking a Demand Generation Specialist to join their fully remote, global team. You will be responsible for owning end-to-end demand generation campaigns for QCon, certifications, and InfoQ Live. This role involves creating content, managing email campaigns, running paid advertising, analyzing performance, and continuously improving marketing processes.

Responsibilities

• Own end-to-end demand generation campaigns for QCon, certifications, and InfoQ Live.
• Create email sequences, landing page copy, social posts, and paid ad copy.
• Manage audience segmentation, exclusions, automations, and email campaigns.
• Plan and execute organic and paid campaigns across Google, LinkedIn, and social channels.
• Track and report weekly on registrations, enrollments, cost per registration, and revenue.
• Maintain marketing dashboards, trackers, and campaign calendars.
• Test new channels and strategies to reach audiences beyond our existing database.
• Build repeatable campaign processes and continuously improve performance.
• Coordinate campaigns across products while managing shared audiences and contact limits.
• Use AI tools thoughtfully to accelerate research, content creation, testing, analysis, and automation.

Requirements

• 5+ years of experience in digital marketing and demand generation, with a strong focus on email and lifecycle marketing.
• Proven experience driving measurable registrations, enrollments, leads, or sales.
• Hands-on experience with email marketing platforms such as HubSpot, Marketo, Brevo, Klaviyo, Mailchimp, or similar.
• Excellent written and spoken English, with strong copywriting skills for technical audiences.
• Experience with Google Ads, LinkedIn Ads, GA4, and organic social media.
• Strong analytical and reporting skills.
• Ability to work independently and manage multiple campaigns and deadlines.
• A proactive approach to staying current with marketing platforms, tools, trends, and best practices.
• Comfortable using AI tools to improve marketing performance and productivity.

How to Apply https://weworkremotely.com/remote-jobs/c4media-inc-demand-generation-specialist