Content Strategist / Content Developer

About the Role

The Content Strategist/Developer is responsible for planning, creating, and executing compelling content that strengthens the brand's identity, drives engagement, supports product launches, and contributes to business growth. This role combines creative storytelling with strategic thinking to produce content across digital and offline channels.

Key Responsibilities

• Develop and execute monthly and quarterly content strategies aligned with business objectives
• Build content calendars for campaigns, product launches, seasonal promotions, and brand initiatives
• Identify content opportunities based on market trends, customer insights, and competitor activity
• Develop creative briefs for designers, photographers, videographers, influencers, and content creators
• Plan content across Instagram, TikTok, Facebook, X, YouTube, LinkedIn, and emerging platforms
• Recommend content formats such as Reels, UGC, tutorials, testimonials, educational content, and trend-based videos
• Develop messaging for new product launches and translate product features into consumer benefits
• Monitor content performance using analytics and recommend improvements based on engagement, reach, and conversions
• Conduct A/B testing for headlines, captions, and campaign messaging
• Stay up to date with beauty industry trends, social media trends, consumer behaviour, and competitor activities

Requirements

• Bachelor's degree in Marketing, Mass Communication, English, Journalism, Public Relations, Advertising, or related field
• 3–5 years' experience in content strategy, copywriting, or digital content creation
• Excellent copywriting and storytelling skills
• Strong understanding of content marketing and brand strategy
• Knowledge of social media best practices and SEO fundamentals
• Project management and organizational skills
• Creative thinking and idea generation
• Basic understanding of content analytics and reporting
• Experience in beauty, fashion, lifestyle, or FMCG industry is advantageous
• Familiarity with AI-assisted content tools is advantageous

How to Apply

Interested candidates should send their CV to: rachael@zaroncosmetics.com