Social & Digital Media Marketing Officer

LEAD Enterprise Support Company Limited is seeking a highly creative and result-driven Social & Digital Media Marketing Officer to develop and execute innovative digital marketing strategies that enhance brand visibility, drive customer engagement, and support the growth of financial products and services.

Responsibilities

• Develop and implement social media and digital marketing strategies aligned with business objectives
• Create quarterly digital marketing plans and manage monthly content calendars across all digital platforms
• Conduct market research, competitor analysis, and identify emerging digital marketing trends
• Create engaging, high-quality content including graphics, videos, reels, carousels, blogs, and live sessions
• Manage the organization's presence across Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok, WhatsApp Business, and other platforms
• Grow online communities through meaningful engagement and relationship management
• Monitor comments, messages, reviews, and customer enquiries with timely responses
• Develop digital campaigns that generate quality leads for various financial products
• Plan, execute, and optimize paid advertising campaigns across Meta, LinkedIn, X, Google, and other platforms
• Monitor online conversations and identify fake accounts, impersonation pages, and reputational risks
• Publish customer awareness and fraud prevention campaigns
• Collaborate with Marketing, Retail Banking, Digital Banking, Corporate Communications, and other teams
• Prepare weekly and monthly performance reports with actionable insights

Requirements

Qualifications:

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, Digital Marketing, Public Relations, or related discipline
• Minimum 4–6 years of experience in Social Media Marketing, Digital Marketing, or Content Marketing within banking, financial services, fintech, or consumer goods sector
• Professional certifications in Digital Marketing (advantageous)

Required Skills:

• Strong knowledge of digital marketing strategies and social media management
• Excellent content writing, copywriting, and storytelling abilities
• Proficiency in Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, YouTube Studio
• Knowledge of SEO, Google Analytics, UTM tracking, and social media advertising
• Basic graphic design and video editing capabilities
• Strong analytical, reporting, and presentation skills
• Excellent communication and interpersonal skills
• Project management and stakeholder engagement abilities
• Understanding of financial services marketing and regulatory compliance

Personal Attributes:

• Creativity and innovation
• Commercial and business acumen
• Problem-solving ability
• Attention to detail
• Results-oriented mindset
• High integrity and professionalism
• Strong customer focus
• Ability to work independently and collaboratively
• Excellent organizational and time management skills
• Passion for digital innovation and continuous learning

How to Apply

No application instructions were provided in the posting.