Digital Marketing & Growth Manager

The Growth & Digital Marketing Lead will serve as the primary driver behind revenue scaling objectives. This role requires strategizing and optimizing paid advertising campaigns across multiple digital channels, managing tracking infrastructure, and building brand authority through high-impact content and affiliate partnerships.

Responsibilities

• Strategize, deploy, monitor, and optimize paid advertising campaigns across Meta Ads Manager (Instagram/Facebook) and TikTok Ads to drive conversion traffic
• Implement, audit, and manage tracking infrastructure including Meta Pixel, Conversions API, and custom event definitions to report Return on Ad Spend (ROAS)
• Architect and coordinate the digital content calendar, overseeing video production and editing (Reels, TikToks) around conversion-focused hooks
• Manage end-to-end communication, asset delivery, and affiliate tracking structures for 'Mom-bassadors', parent bloggers, and micro-influencers
• Analyze web performance, user session recordings, heatmaps, and funnel drop-offs to execute conversion rate optimization (CRO) changes

Requirements

• 3–5 years of verifiable experience in growth hacking, performance marketing, or D2C e-commerce campaigns within Nigeria
• Advanced proficiency with Meta Ads Manager, Google Analytics 4, Shopify/WooCommerce administration, and tracking architectures
• Copywriting skills tailored to affluent, value-seeking Nigerian parents
• Intermediate mobile video editing skills (CapCut, Canva, Premiere Rush)

How to Apply

No application instructions provided in the posting.