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Head of Brands & Marketing
Pinnah Foods · Lagos
Salary
Undisclosed
Location
Lagos
Posted
7 hours ago
Required skills
Brand strategyMarketing strategyCustomer acquisitionData-driven marketingDigital marketingSocial media marketingStorytellingTeam leadershipConsumer insightsIntegrated marketing campaignsCommunicationsAnalytics
About the role
Head of Brands & Marketing
Pinnah Foods is seeking a commercially minded and creatively driven Head of Brands & Marketing to lead brand strategy, marketing, communications, and customer growth across the business. This is a high-impact leadership role responsible for building strong emotional connections between brands and customers while driving measurable business growth.
Responsibilities
- Lead the development and execution of the company's brand and marketing strategy
- Strengthen brand positioning, visibility, relevance, and customer loyalty across all touchpoints
- Drive customer acquisition, retention, and revenue growth through integrated marketing initiatives
- Lead multi-channel campaigns across digital, social media, PR, partnerships, activations, and offline channels
- Oversee content, storytelling, creative direction, and brand communication
- Develop data-driven marketing strategies using customer insights and market intelligence
- Identify and execute strategic collaborations, partnerships, sponsorships, and influencer opportunities
- Work closely with Operations, Product, Customer Experience, and Leadership teams
- Build, mentor, and lead a high-performing team across brand, content, communications, and growth functions
- Establish clear KPIs and performance measurement systems
Requirements
- Proven experience leading brand and marketing strategy within FMCG, retail, hospitality, food service, lifestyle, or consumer-focused industries
- Strong understanding of consumer behavior, customer acquisition, retention, and brand growth
- Demonstrated ability to build culturally relevant, commercially successful, and customer-centric brands
- Strong commercial and analytical mindset with ability to translate insights into business outcomes
- Exceptional storytelling, communication, and stakeholder management skills
- Experience leading integrated marketing campaigns across digital and traditional channels
- Strong leadership presence with experience building and managing high-performing teams
- Highly execution-focused, proactive, and adaptable in fast-paced environments
- Passion for food, hospitality, culture, and consumer experiences
- MBA, CIM, or related advanced qualification is an added advantage
How to Apply
Send your CV + portfolio to: hr@pinnahfoods.com
📋 How to apply
Follow the application instructions in the How to Apply section of the role description above (email, phone, or link as posted by the employer).