Email Marketing Strategist

KindHeart Agency is hiring a full-time Email Marketing Strategist to drive strategic email campaigns and optimize marketing performance. This role combines strategic planning, tactical execution, and data-driven optimization to support business growth.

Responsibilities

• Plan and execute email campaigns aligned with business goals
• Segment audiences and personalize messaging for maximum engagement
• Optimize campaigns using analytics and performance metrics
• Maintain high deliverability and ensure compliance with email regulations
• Collaborate with design, content, and sales teams to create cohesive campaigns
• Develop automation workflows to nurture leads and retain customers
• Report on KPIs and adjust strategies based on campaign performance

Requirements

• Proven experience with email marketing platforms (Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, ActiveCampaign, Marketo)
• Experience with CRM systems (Salesforce, HubSpot CRM, Zoho, or similar)
• Proficiency with analytics and reporting tools (Google Analytics, Tableau, Looker, or equivalent)
• Hands-on experience with A/B testing and optimization tools (Optimizely, VWO, Litmus)
• Competency with design and creative tools (Canva, Figma, Adobe Creative Suite)
• Experience with integrations and automation tools (Zapier, Segment, or native API integrations)
• Data-driven mindset with ability to translate metrics into actionable strategies
• Strong understanding of email deliverability, compliance, and best practices
• Ability to design well-curated emails aligned with brand voice, fonts, and colours
• Comfort with email automation tools and CRM integrations
• Ability to collaborate across teams in a fast-paced, results-oriented environment

Nice to Have

• Ability to integrate email campaigns with social media, paid ads, content marketing, or CRM-driven campaigns
• Advanced segmentation and targeting experience (predictive, behavioral, or lifecycle-based)
• Strong copywriting skills for diverse audience segments
• Ability to provide input on email visuals, layout, and interactive elements
• Familiarity with advanced workflows, triggers, lead nurturing, and customer journey mapping
• Knowledge of current email marketing trends and emerging tools
• Ability to present campaign results clearly using charts, dashboards, or summaries
• Email template design using Canva or other graphic design tools

Work Structure

• Full-time, remote position
• Monday–Friday, 10:00am–6:00pm

How to Apply

Interested and qualified candidates should apply via KindHeart Agency on docs.google.com