Brand Marketing & Social Media Manager

The Brand Marketing & Social Media Manager will lead the growth, visibility, and engagement of Egatee Online Ecommerce's brand across digital platforms. This role involves developing and executing integrated marketing strategies, managing social media channels, driving e-commerce growth, building strategic partnerships, and translating the company's mission into compelling content and campaigns.

Responsibilities

• Develop a marketing strategy consistent with sales and growth goals
• Develop and execute a comprehensive social media strategy across Instagram, TikTok, Pinterest, and emerging platforms
• Create and manage a monthly content calendar aligned with brand goals and campaigns
• Transform artwork, products, founder stories, customer experiences, and community impact into engaging content
• Produce or coordinate the creation of Reels, TikToks, Stories, static posts, Pinterest content, and email marketing assets
• Monitor trends and identify opportunities for culturally relevant content while maintaining brand integrity
• Grow audience engagement and cultivate an active online community
• Communicate the mission of uplifting humanity through art and clothing in authentic and compelling ways
• Develop storytelling campaigns that connect artwork and fashion to larger themes of humanity, creativity, and social impact
• Build relationships with customers, collectors, supporters, and community members
• Manage community engagement, responding to comments, messages, and customer interactions
• Develop and execute marketing campaigns to drive art print sales, apparel sales, website traffic, and customer retention
• Support product launches, seasonal campaigns, and promotional initiatives
• Optimize customer journeys from awareness to purchase
• Manage and improve direct-to-consumer website sales and marketplace sales channels (e.g., Etsy)
• Identify and cultivate partnerships with influencers, artists, nonprofits, community organizations, and brand collaborators
• Coordinate collaborative campaigns that increase brand awareness and community impact
• Support sponsorship, event, and partnership opportunities aligned with the brand mission
• Track and analyze key performance indicators including audience growth, engagement, reach, website traffic, conversion rates, email performance, and sales metrics
• Provide monthly reports and strategic recommendations
• Use data to continuously optimize content and marketing performance
• Coordinate marketing timelines and campaign execution with other influencers and content creators
• Manage creative assets and ensure brand consistency across all channels
• Collaborate with founders, designers, photographers, videographers, and other contractors as needed

Requirements

• 3+ years of experience in social media management, marketing, communications, or brand strategy in the art and fashion industry
• Strong content creation and storytelling skills
• Experience growing audiences organically across social platforms
• Familiarity with e-commerce marketing
• Strong written communication skills
• Experience using analytics to inform strategy
• Excellent organizational and project management abilities

How to Apply Interested and qualified candidate should send their CV to: joycegabriel@egatee.com using the job title as subject of the mail