Marketing Manager

Overview

Kaplo Africa is seeking an experienced, innovative, and results-oriented Marketing Manager to lead the development and execution of strategic marketing initiatives that enhance brand visibility, drive customer acquisition, and increase revenue. This role requires a proactive leader with exceptional communication, analytical, and project management skills who can effectively collaborate with cross-functional teams.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with organizational business objectives
• Plan, execute, and optimize digital marketing campaigns across social media, search engines, email marketing, and online platforms
• Oversee branding initiatives to ensure consistency across all marketing channels
• Create and manage marketing campaigns that drive customer engagement, occupancy, and revenue growth
• Conduct market research, competitor analysis, and customer insights to identify emerging trends and opportunities
• Develop promotional campaigns, partnerships, and events to strengthen brand awareness and market presence
• Manage and grow social media platforms with high-quality, engaging content
• Monitor campaign performance using analytics tools and provide actionable recommendations
• Collaborate with sales, operations, and customer service teams to align marketing initiatives with business goals
• Manage relationships with advertising agencies, media partners, content creators, and external vendors
• Prepare and manage the annual marketing budget while ensuring cost-effective resource utilization
• Track key marketing performance indicators (KPIs) and prepare weekly and monthly performance reports
• Identify innovative marketing opportunities that improve customer experience and generate sustainable growth
• Ensure all marketing activities reflect organizational values, brand identity, and service standards

Requirements

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, or a related discipline
• 4–6 years' experience in marketing, preferably within hospitality, real estate, or service industry
• Strong knowledge of digital marketing, content marketing, branding, social media management, and campaign execution
• Proficiency in marketing tools such as Google Analytics, Google Ads, Meta Business Suite, email marketing platforms, and CRM software
• Excellent written and verbal communication skills
• Strong analytical and data interpretation abilities
• Experience managing marketing budgets and measuring ROI
• Ability to manage multiple projects simultaneously while meeting deadlines
• Professional marketing certifications are an added advantage

Why Join Us?

This is an exciting opportunity to join a dynamic and growth-focused organization where innovation, excellence, and collaboration are valued. You will play a key role in shaping the organization's brand, driving business growth, and making a measurable impact on overall performance.

How to Apply

No application instructions provided in the posting.