Director of Marketing — Natural Gas Products

Lead strategic marketing and commercial initiatives to drive adoption of natural gas products (LNG, CNG, NGLs) across Nigeria's industrial, commercial, power, and mobility sectors.

Responsibilities

• Develop and execute a national marketing strategy for natural gas products aligned with Nigeria's Decade of Gas initiative
• Identify and prioritize target sectors (manufacturing, power generation, transport, telecoms, FMCG)
• Lead customer acquisition efforts to secure long-term gas offtake agreements and build a pipeline of industrial and commercial customers
• Develop clear value propositions for LNG, CNG, and virtual pipeline solutions; position natural gas as a cost-effective and cleaner alternative to diesel and fuel oil
• Lead brand positioning, marketing campaigns, digital presence, and thought leadership initiatives
• Represent the company at industry forums, conferences, and government engagements
• Engage with regulators, industry bodies, government agencies (NMDPRA, NNPC), EPC contractors, OEMs, and financing partners
• Develop pricing strategies in coordination with finance and operations teams; monitor sales performance, margins, and customer profitability
• Establish KPIs for market penetration, conversion rates, and revenue growth
• Collaborate with operations, supply chain, and engineering teams to align supply capabilities with market demand
• Lead and mentor the marketing and commercial team

Requirements

• Bachelor's degree in Marketing, Business, Engineering, Economics, or related field (MBA preferred)
• 10–15+ years of experience in energy, oil & gas, or infrastructure sectors
• Proven track record in B2B marketing, commercial strategy, or gas sales
• Strong understanding of the Nigerian gas market, including LNG/CNG distribution models
• Experience working with industrial clients and large-scale energy users
• Strategic thinking and market development capabilities
• Strong commercial and negotiation skills
• Deep knowledge of gas pricing and supply structures
• Stakeholder management and government relations experience
• Leadership and team development abilities
• Data-driven decision-making skills

Preferred Qualifications

• Experience with virtual pipeline (LNG/CNG trucking) models
• Familiarity with gas-to-power and embedded generation
• Exposure to carbon reduction and ESG positioning in energy markets

Salary

Base salary plus performance bonus tied to gas sales volumes and revenue. Long-term and deal-based incentives may apply. Discuss details with HR.

How to Apply

No application instructions provided in the job posting.