Unit Head, Digital Marketing

Wema Bank is seeking a strategic Digital Marketing leader to develop and execute integrated digital marketing strategies that strengthen brand visibility, customer engagement, and business growth across all digital channels.

Responsibilities

• Develop and execute Wema Bank's integrated digital marketing strategy
• Provide strategic leadership for the Bank's digital ecosystem, including website management, SEO, content marketing, performance marketing, and digital campaigns
• Oversee social media amplification, web analytics, marketing automation, and digital customer experience
• Collaborate with Brand, Corporate Communications, Product, Retail, Digital Banking, Commercial Banking, ALAT, SARA, SME Banking, and Innovation teams
• Ensure digital initiatives support the Bank's strategic priorities and deliver measurable business outcomes

Requirements

• 6–8 years' experience in Digital Marketing, Brand Marketing, or Integrated Marketing Communications
• 3–5 years in a leadership role
• 2–5 years' digital marketing agency experience
• Experience in financial services or another regulated industry is an advantage

How to Apply

Visit: https://wemabank.seamlesshiring.com/job/view/276#/