Chief Marketing Officer

Chief Marketing Officer

The Chief Marketing Officer will lead the Bank’s marketing and business development strategy, strengthen its brand and market presence, and drive sustainable growth in customer acquisition, deposits, SME lending and revenue. The successful candidate will lead the marketing team and work closely with executive management and other departments to deliver the Bank’s business objectives.

Responsibilities

• Develop and execute marketing and business development strategies aligned with the Bank’s objectives.
• Lead customer acquisition, retention, market expansion and brand positioning across relevant channels.
• Drive deposit mobilisation, quality loan growth, account generation and revenue performance in line with approved targets.
• Identify new markets, customer segments, partnerships and business opportunities through market research and competitor analysis.
• Oversee the promotion of the Bank’s products and services through digital, traditional and community-based channels.
• Work with relevant teams to ensure that marketing materials, campaigns and customer communications are accurate and consistent with applicable requirements.
• Establish performance measures for campaigns and business development activities; review results and recommend improvements.
• Manage the marketing budget and oversee marketing staff, agencies and vendors.
• Build strong relationships with customers, business partners and other stakeholders while promoting excellent customer service.
• Provide regular reports to executive management on marketing performance, growth opportunities and key market developments.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Finance, Economics, Communications or a related field. A relevant postgraduate degree or professional certification is an advantage.
• Minimum of 8 years’ progressive experience in marketing, business development or sales, including at least 3 years in a senior leadership role.
• Relevant experience in banking, microfinance or financial services, with a strong understanding of SME and retail banking products.

How to Apply Interested and qualified candidates should send their Cover Letter and Resume to recruitment@regentmfb.com, using “Chief Marketing Officer” as the subject of the email