Marketing Manager

Afrimash is seeking a strategic, data-driven Marketing Manager to lead customer acquisition, retention, and revenue growth while overseeing the integrated marketing function.

Responsibilities

• Develop and execute customer acquisition, retention, and revenue growth strategies
• Lead and manage growth or marketing teams
• Manage performance marketing across Meta, Google, TikTok, LinkedIn, and other digital channels
• Design and optimize automated customer lifecycle campaigns across email, WhatsApp, SMS, and push notifications to drive activation and retention
• Monitor and improve CAC, ROAS, customer retention, and campaign performance
• Cross-functional collaboration across the organization

Requirements

• 4+ years' experience leading growth or marketing teams, preferably in e-commerce, FMCG, agritech, or fast-growing startups
• Proven ability to develop and execute customer acquisition, retention, and revenue growth strategies
• Strong experience managing performance marketing across Meta, Google, TikTok, LinkedIn, and other digital channels
• Hands-on experience with Google Analytics, CRM, marketing automation, and Mar Tech tools
• Data-driven mindset with a track record of improving CAC, ROAS, customer retention, and campaign performance
• Strong leadership, communication, and cross-functional collaboration skills

How to Apply

Interested and qualified candidates should apply via the Google Form at: Afrimash on docs.google.com