Digital Marketing Strategist

LandMall Technologies is hiring a Digital Marketing Strategist to lead the planning and execution of comprehensive digital marketing strategies across multiple channels. This role combines creativity, analytical expertise, and technical skills to deliver impactful campaigns aligned with business objectives.

Responsibilities

• Create data-driven digital marketing strategies tailored to target audiences and business goals, incorporating SEO, paid media, and email marketing
• Track campaign performance using analytics tools (Google Analytics) and identify optimization opportunities
• Manage digital campaigns across multiple platforms while ensuring brand alignment and KPI achievement
• Collaborate with marketing teams, social media managers, and stakeholders to execute cohesive campaigns
• Optimize digital content for search engines to enhance visibility and organic traffic
• Oversee social media strategy with consistent messaging and analytics-driven refinement
• Work with design and content teams to produce high-quality digital content aligned with user experience goals
• Monitor digital marketing trends and tools to maintain competitive, innovative strategies
• Plan and execute email marketing campaigns to engage audiences and nurture leads

Requirements

• Bachelor's Degree in Digital Marketing, Communication, Computer Science, or related field
• 3–5 years of experience in digital marketing or similar role (preferably in digital media or e-commerce)
• Proficiency in data analysis and analytics tools
• Strong knowledge of SEO and SEM best practices
• Technical skills: CRM platforms, content management systems, Google Analytics, Adobe Creative Suite, marketing automation platforms
• Excellent written and verbal communication skills
• Strong project management and multitasking abilities
• Creative problem-solving and adaptability
• Must be based in Lagos

Nice to have: Advanced certifications in SEO, SEM, or analytics tools

Salary

Not stated

How to Apply

No application instructions provided in the posting.