Field Marketing Associate (FMCG)

Field Marketing Associate (FMCG)

The Field Marketing Associate is responsible for developing and implementing data-driven growth strategies, conducting market analysis, overseeing distributor performance, and ensuring compliance with company policies and industry standards. This role involves building strong relationships with commercial stakeholders and managing sales plans aligned with brand objectives.

Responsibilities

• Develop and implement data-driven growth strategies across all channels
• Identify and evaluate new business opportunities and partnerships for market
• Conduct market analysis to identify trends & opportunities by preparing regular reports on campaign performance, market trends, and competitor activities.
• Identify opportunities to increase product distribution and visibility
• Oversee distributor performance by conducting regular ride-alongs, market visits, and performance reviews
• Works towards Sales Metrics KPIs for excellence in execution
• Ensure all activities are conducted in full compliance with all relevant regulations, company policies, and industry best practices
• Execute sales plans which align with overall brand objectives with distributor management partnerships
• Build and maintain strong relationships with our commercial stakeholders to ensure connectivity and opportunities to amplify presence in all outlets
• Maintain accurate documentation related distributor activities/results
• Address any distributor concerns, identify new opportunities for growth, and provide ongoing training and support

Requirements

• Analytical Skills and Project Management abilities
• 2+ years of experience in sales, marketing or distribution management preferably within the beverage industry
• Proven track record in managing distributor relationships and achieving sales targets
• Excellent communication and interpersonal skills with the ability to effectively influence and collaborate with wholesalers and distributors
• Self-starter
• Experience in the liquor or retail industry is a plus
• Ability to prioritize multiple initiatives with excellent time management skills
• Bachelor's degree in Business, Marketing, or related field

How to Apply Interested and qualified candidates should send their CVs to: taiwo@dicaloo.com using the job title as the subject of the email.