Senior SEO & GEO Specialist

Manaferra is seeking a Senior SEO & GEO Specialist to manage the strategy and performance of university accounts. The role involves conducting audits, defining strategies, overseeing execution, and reporting results to clients.

Responsibilities

• Audit and strategy development: Conduct comprehensive SEO and AI-visibility audits for new and existing accounts, and translate findings into prioritized strategies spanning technical SEO, on-page and program-page optimization, content, link building, and visibility within large language models.
• Execution oversight: Review deliverables and ensure the strategy is implemented as designed and on schedule. The role carries accountability for account results, not only for the strategic plan.
• Performance management: Monitor performance across organic search and AI platforms, identify trends and gaps, and adjust the strategy proactively.
• Client presentation: Participate in biweekly or monthly client calls together with the account manager; present work completed, results achieved, and the direction for the following period; and respond to client questions with authority.
• GEO practice development: Contribute to the evolution of Manaferra's methodology for tracking, influencing, and reporting on visibility in AI search.

Requirements

• A minimum of 3 years of SEO experience in an agency environment, with demonstrated ability to manage multiple accounts and competing priorities.
• Hands-on experience in GEO / AI search, including work aimed at securing citations and recommendations in ChatGPT, Gemini, Perplexity, or comparable platforms, and a clear understanding of how this differs from traditional SEO.
• Strong strategic and analytical judgment, with the ability to assess a website, its competitive landscape, and available data, and to define and defend priorities.
• Excellent written and spoken English, with confidence presenting strategy and results to US-based university marketing teams.
• Proven ability to direct the work of colleagues outside a direct reporting line through clear briefs, structured review, and precise feedback.
• Availability for client calls held during US business hours.
• Proficiency with Ahrefs, Semrush, Screaming Frog, Google Search Console, and GA4.
• Familiarity with AI visibility tracking tools such as LLMPulse, Profound, Peec AI, or similar.
• Experience with Looker Studio or comparable reporting and dashboard tools.
• Basic automation skills (Google Sheets, Python, or similar).

How to Apply Please submit the following:

• Your CV
• One or two sample SEO or GEO audits and strategies you have produced (anonymized versions are acceptable)
• A portfolio or summary of accounts you have worked on and the results achieved (anonymized versions are acceptable) Applications should be sent to careers@manaferra.com To apply: https://weworkremotely.com/remote-jobs/manaferra-senior-seo-geo-specialist