Marketing Manager

Marketing Manager

The Marketing Manager is responsible for developing and executing integrated marketing strategies that strengthen inq.'s market position, build brand visibility, support revenue growth, and position the organization as a credible digital solutions partner. This role involves translating inq.'s capabilities into compelling market propositions, working with cross-functional teams, and driving measurable business impact.

Responsibilities

• Translate and consistently apply inq.'s corporate positioning, brand identity, and messaging across all market-facing channels.
• Strengthen inq.'s visibility and reputation within the Nigerian technology and digital solutions ecosystem.
• Develop initiatives that position inq. as a credible voice on relevant industry and technology issues.
• Ensure consistency of brand messaging across campaigns, presentations, digital platforms, events, and external communications.
• Identify opportunities for executive and corporate thought leadership.
• Develop compelling value propositions and go-to-market plans for inq.'s products and solutions.
• Translate technical capabilities into clear business benefits for target customers and industries.
• Work with Product, Technology, and Sales teams to develop solution messaging, sales collateral, case studies, and campaign assets.
• Support the introduction and market activation of new products, solutions, and partnerships.
• Develop sector-specific propositions based on customer needs and market opportunities.
• Develop integrated campaigns that generate awareness, engagement, and qualified commercial opportunities.
• Work closely with Sales to identify priority markets, accounts, sectors, and opportunities.
• Develop marketing programs that support the sales pipeline and customer acquisition strategy.
• Provide Sales with relevant content, presentations, case studies, campaign materials, and other enablement tools.
• Track the contribution of marketing activities to pipeline and commercial outcomes.
• Lead the development of relevant content across the website, social media, email, digital platforms, and other channels.
• Manage the content calendar and ensure timely delivery of high-quality market-facing content.
• Drive website optimization, SEO, and digital engagement initiatives.
• Develop thought leadership, customer stories, industry insights, and other content that demonstrates inq.'s expertise.
• Coordinate external communications and PR activities with relevant agencies and partners.
• Monitor digital performance and use insights to improve campaigns.
• Proactively identify and manage the industry events & engagements calendar, with the objective of participation and visibility for the company.
• Develop and manage strategic marketing events, industry engagements, sponsorships, and activations.
• Identify opportunities for joint marketing initiatives with technology partners, customers, and other ecosystem stakeholders.
• Coordinate participation in relevant industry forums, conferences, and technology events.
• Maximize the commercial and reputational value of events and partnerships through pre-event, event, and post-event engagement.
• Maintain relationships with relevant media, industry platforms, and marketing partners.
• Identify opportunities to turn successful customer engagements into market proof.
• Develop customer case studies, testimonials, success stories, and reference materials.
• Work with Customer Success and Sales to identify customers willing to participate in advocacy activities.
• Build a library of credible evidence demonstrating the impact of inq.'s solutions.
• Use customer outcomes to strengthen brand credibility and commercial propositions.
• Develop the annual marketing plan aligned with commercial and corporate priorities.
• Manage the approved marketing budget and ensure activities are delivered within agreed parameters.
• Establish KPIs for campaigns and marketing programs.
• Track marketing performance, ROI, and contribution to commercial objectives.
• Provide regular marketing performance reports and recommendations to management.
• Manage external agencies, suppliers, and marketing partners effectively.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related discipline.
• Professional marketing qualification such as CIM is an advantage.
• Minimum 6–8 years' relevant marketing experience, with substantial experience in B2B marketing.

How to Apply Send their CV to: inqngcareers@inq.inc using the Job Title as the subject of the email.