A
Digital Marketer
Anonymous Employer · Lagos
Salary
Undisclosed
Location
Lagos
Posted
1 week ago
Required skills
Digital Marketing StrategySocial Media MarketingSEOGoogle AnalyticsGoogle AdsContent CreationCopywritingEmail MarketingPaid AdvertisingData AnalysisSEM
About the role
Digital Marketer
We are looking for a results-driven digital marketer to develop, implement, and manage digital marketing campaigns that increase brand awareness, generate leads, and drive business growth.
Responsibilities
- Develop and execute digital marketing strategies aligned with business objectives
- Manage and optimize social media platforms and online campaigns
- Plan and execute SEO, SEM, email marketing, and content marketing initiatives
- Create engaging content for websites, blogs, social media, and marketing materials
- Manage paid advertising campaigns on Google, Facebook, Instagram, LinkedIn, and other platforms
- Monitor campaign performance and prepare regular reports on key metrics
- Conduct market research and competitor analysis
- Collaborate with sales and other departments to support lead generation efforts
- Manage website updates and improve online user engagement
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or related field
- 3–5 years of experience in digital marketing
- Strong knowledge of SEO, Google Analytics, Google Ads, and social media advertising
- Experience with email marketing and marketing automation tools
- Excellent content creation and copywriting skills
- Strong analytical and data interpretation abilities
- Proficiency in digital marketing tools and platforms
- Excellent communication, creativity, and project management skills
Key Performance Indicators
- Lead generation and conversion rates
- Website traffic growth
- Social media engagement and audience growth
- Return on Ad Spend (ROAS)
- Search engine ranking improvements
- Campaign performance against targets
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